Across cultures and throughout history, goddess figures have served as archetypal carriers of creativity, wisdom, relational intelligence, and regenerative power. In today’s fractured social, political, and economic landscape, these archetypal feminine qualities are urgently needed. Not as abstractions, but as living forces shaping how we work, lead, create, and serve in the world.

Goddess-Makers in the Marketplace is an 8-week certificate that invites participants to explore how creative feminine wisdom can be consciously integrated into careers and vocations that influence culture, including education, therapy, leadership, the arts, social change, entrepreneurship, and public life. Grounded in depth psychology, myth, and contemporary cultural analysis, the course reframes work as a site of world-making rather than mere productivity.

Participants will engage goddess archetypes not as idealized figures, but as psychological patterns and cultural energies that inform ethical leadership, creative authority, relational power, and regenerative forms of influence. Through readings, lectures, reflective practices, and applied inquiry, the certificate supports learners in articulating a more soulful relationship to career: one aligned with calling, imagination, and responsibility to the collective.

This certificate is designed for professionals, creatives, educators, therapists, leaders, and culture-makers who sense that something essential has been exiled from the modern marketplace and feel called to help midwife its return.

 

What you will receive:

• 8 Interactive Live Webinar Sessions with world-recognized experts in applied archetypal astrology and relational and liminal process facilitation
• 8 Video Learning Sessions to watch at your convenience
• A Private, on-line Discussion Forum
• Pacifica Graduate Institute Advanced Training Certificate upon successful completion of the course
• 12 CECs

This course is ideal for: 

• Therapists and Mental Health Professionals

Clinicians seeking to integrate depth psychology, feminine archetypes, and relational

intelligence into their therapeutic practice and client work.

• Educators and Academic Professionals

Teachers, professors, and educational leaders looking to bring soul-centered, holistic

approaches to learning environments and institutional culture.

• Creative Professionals and Artists

Writers, artists, performers, and creative entrepreneurs who want to align their artistic

work with deeper purpose and cultural influence.

• Leaders and Organizational Change Agents

Executives, managers, consultants, and coaches seeking to embody feminine authority and transform workplace culture with regenerative, community-focused values.

• Social Entrepreneurs and Activists

Individuals working in social change, community organizing, or mission-driven ventures who sense that feminine wisdom is essential to their culture-shaping work.

 

Individual Session Descriptions:

 

Week 1: The Return of the Goddess: Why the Creative Feminine Matters Now

Instructor: Victoria Stevens, Ph.D.

Live zoom session: October 1, 2026, 12:00 – 2:00pm PT

(Beginning with a 30-minute All Faculty Welcome Panel)

Goddess imagery re-emerges during periods of societal crisis to offer an alternative to dominant, often failing patriarchal structures. By symbolizing interconnectedness, the sacredness of the earth, and fierce, nurturing power, divine feminine archetypes provide a psychological anchor. They act as vital tools to help humanity envision and enact a transition toward more balanced, cooperative ways of living.

Historically, crises such as economic collapse, war, and ecological degradation are often attributed to an overemphasis on rigidly hierarchical, male-centric, and dominator models of society. The goddess provides a counter-narrative, balancing aggression and logic with community, empathy, and intuitive wisdom.

The archetypal creative feminine, representing receptivity, nurturing, intuition, and cyclical creation—serves as a powerful force shaping how we approach work, leadership, and creativity. It matters today because it offers an antidote to hyper-rationality and burnout. It emphasizes intuition, holistic problem-solving, and cyclical living over rigid linearity. In an era dominated by technology, this archetype bridges the gap between the analytic and the imaginative, fostering adaptability and empathy.

In this class we will explore the importance of the archetypal creative feminine and goddess imagery for our world today. We will discuss archetypes as living psychological and cultural patterns with an emphasis on those connected to aspects of the feminine, and how these can creatively inform a reimagining and transformation of all interconnected systems including the marketplace and workplace.

 

Week 2: Exile and Distortion: What the Modern Marketplace Lost

Instructor: Jennifer Degnan Smith, Ph.D.

Live zoom session: October 8, 2026, 12:00 – 1:30pm PT

This module explores how the goddesses who embody feminine principles such as relationship, creativity, intuition, and soul have been excluded from the capitalist marketplace in favor of productivity, competition, and profit. What remains is a world shaped almost entirely by patriarchal powers that value doing over being, output over meaning, and conquest over care. The exile of the goddesses has not been without consequence. Rather than being held sacred, the earth and her beings have become resources to be exploited. People suffer a profound disconnection: from themselves, from one another, from Nature, and from a deeper sense of purpose or soul. The result is a marketplace that, in Jungian terms, is dangerously one-sided: teeming with logos and starved of eros.

This module draws on depth psychology as a pathway to bring the goddess back into her power—in participants’ inner lives, their work, and the institutions and communities they inhabit and seek to shape. Through imagination, story, feeling, embodied wisdom, and symbolic life, participants will explore what it means to recover the feminine, which is not about abandoning strength or structure. It is about restoring what has always been essential: the relational web that makes us human, the creative depths from which meaning is born, and the soul-connection that links us to one another and to the living world. This is integration work in the deepest sense, a movement toward wholeness that has the potential to transform both the people who do it and the worlds they move through.

 

Week 3: Reclaiming Feminine Archetypes: From Fixed Roles to Living Forces

Instructor: Alanna Kaivalya

Live zoom session: October 15, 2026, 12:00 – 1:30pm PT

Traditional understandings of feminine archetypes have often been shaped by inherited cultural, religious, and psychological assumptions that unintentionally flatten the complexity of women’s experience. This module invites participants to reconsider archetypes not as fixed roles or personality types, but as dynamic psychic forces that shape how feminine consciousness engages the world. Drawing from mythology, depth psychology, and contemporary understandings of feminine development, we will explore how goddess figures illuminate creativity, transformation, intuition, truth-seeking, relationship, and renewal—not as prescribed identities, but as living dimensions of feminine power. Participants will discover that vocational fulfillment arises less from conforming to culturally prescribed roles for women and more from bringing the full depth of feminine consciousness into whatever work they are called to do.

 

Week 4: Embodying Feminine Authority: Voice, Visibility, and the Power of Clarity

Instructor: Alanna Kaivalya

Live zoom session: October 22, 2026, 12:00 – 1:30pm PT

This module explores feminine authority as an embodied mode of leadership rooted in clarity, intuition, receptivity, and inner sovereignty rather than domination, hierarchy, or force. Participants will examine how patriarchal models of power have shaped a narrow vision of leadership that asks women to either imitate masculine-coded authority or submit to it, leaving little room for feminine authority to be recognized on its own terms. In contrast, feminine authority arises through the capacity to remain seated in one’s own knowing. Drawing from depth psychology, mythology, and the archetypal image of the sovereign Queen — including Isis, whose hieroglyphic throne evokes feminine presence as a sacred seat of power — this module reframes voice and visibility as expressions of embodied clarity rather than external approval. Through the metaphors of the feminine vessel, intuitive discernment, and receptive leadership, participants will consider how feminine authority magnetizes support, evokes loyalty, protects creative life, and transforms vocation from the inside out.

 

Week 5: Work as World-Making: Career as Cultural Participation

Instructor: Jennifer Degnan Smith, Ph. D.

Live zoom session: October 29, 2026, 12:00 – 1:30pm PT

This module invites participants into a depth psychological exploration of vocation, moving beyond conventional notions of career and employment to view work as a sacred, soul-driven act of world-making. Drawing on Jungian and archetypal psychology, we will examine the profound idea that everyone is born with a unique calling that, when discovered and expressed, becomes a vital thread in the broader tapestry of human culture and collective meaning. Thus, vocation—which is not confined to one’s job or profession—is not merely a personal pursuit. It carries a deep responsibility to the world we inhabit together. Vocation is the courageous, soulful act of bringing the authentic Self into relationship with the world and allowing who we truly are to shape, influence, and support those around us. We are deeply interconnected beings, and by honoring our calling, we each fulfill our part in the greater whole.

In this module, participants will explore how imagination and creativity, heart-centered feminine principles often devalued as irrational and frivolous, are, in fact, the very forces through which the soul speaks and vocation takes shape in the world. We will invite Sophia, the ancient goddess of Wisdom and Creation, revered across Gnostic and early Christian traditions, to reclaim imagination as a sacred, psychologically alchemical power capable of transmuting inner vision into lived reality. Participants will be guided through reflective and creative practices to help them uncover their vocational calling and create meaningful ways to bring their gifts into the world.

 

 

Week 6: Feminine Intelligence in Practice

Instructor: Victoria Stevens, PhD

Live zoom session: November 5, 2026, 12:00 – 1:30pm PT

 

Long before the rise of organized religion and state power, most cultures centered some form of feminine wisdom. It showed up in fertility rites, storytelling, midwifery, healing, lunar calendars, and the care of earth and water.

Traditionally, it was feminine wisdom, the wisdom of the grandmother, the medicine woman, the priestess, and the matriarch that held entire communities together.

While an understanding of feminine wisdom and intelligence has been part of many psychoanalytic modalities and particularly central to Depth Analytical Psychology, the current paradigm shift in psychology reflects continual validation of this psychoanalytic and historically multicultural understanding through Affective Neurobiology. For example, the psychiatrist and philosopher Ian McGilchrist argues that while modern culture has been dominated by a left-brain mode of thought which prizes linear analytical logic, categorization, abstract data, and mechanistic control, true wisdom requires the right brain’s capacity to embrace ambiguity, relational depth, and holistic context. What have been called traditional “feminine” principles whether in Eastern philosophy or archetypal psychology align closely with the operations of the right hemisphere.

These right hemisphere dominant forms of intelligence include Relational and Emotional Intelligence, empathy, intuition, receptivity and being fully present, the importance of emotions and embodied knowing, tolerance for and embrace of ambiguity, storytelling, and the ability to think holistically within multiple changing contexts. Right-brain intelligence intuits patterns and the web of relationships that create meaning. Like traditional feminine wisdom, it values community, collaboration, empathy, and holistic synthesis over rigid individualism.

In this class we will discuss these forms of feminine intelligence and why they are more vital than ever in the 21^st century from all people in everyday life, relationships, the workplace, and leadership. We will then look at specific stories of female visionaries who currently exemplify creative leadership embodying feminine intelligence and values with holistic, community-focused solutions in multiple areas.

Week 7: Revolutionary Satisfaction: Feminine Transformation Beyond Patriarchal Success

Instructor: Alanna Kaivalya

Live zoom session: November 12, 2026, 12:00 – 1:30pm PT

This module explores feminine transformation as the threshold where women begin to question inherited definitions of success and reclaim satisfaction as a more authentic measure of fulfillment. Participants will examine how patriarchal models of achievement have shaped women’s ambitions, choices, and self-worth, often asking them to pursue authority, productivity, independence, and visibility on terms that may not honor feminine needs, cycles, bodies, relationships, or desires. Drawing from depth psychology, mythology, and the definition of satisfaction as the pleasure derived from the fulfillment of one’s wishes and needs, this module reframes vocational transformation as a process of reorientation rather than mere advancement. Participants will consider the courage, grief, resistance, and creative power involved in stepping beyond culturally assigned measures of success and defining a life, vocation, and value system on feminine terms.

 

Week 8: Becoming a Goddess-Maker

Instructor: Jennifer Degnan Smith, Ph. D.

Live zoom session: November 19, 2026, 12:00 – 2:00pm PT (Ending with a 30-minute All Faculty Closing Ritual)

This capstone module weaves together the wisdom accumulated throughout the course. Participants will step into the role of mythmaker, shaping their own vocational story and crafting a vision for culture-shaping work, grounded in the recognition that the world needs what they have to offer as much as they need to offer it. This is the alchemical turn: taking the insight gathered along the path and forging it into a way to bring the goddess into embodied form. Participants will create an image to guide them as stewards of the goddess, the planet, and the community.

The module also calls forth the healthy masculine as a companion to this vision, helping carry sacred work across the threshold and into the world. Participants will have the opportunity to identify internal patterns that may undermine their vocational passions and plans, using depth-psychological tools to clarify their vision and address any roadblocks that stand in its way.

The module closes with a group ritual inviting participants to speak their vocational myth aloud, with the group offering support. This shared witnessing honors the sacredness of naming one’s calling and affirms it as part of a larger, collective unfolding. The program concludes with a closing circle, in which participants offer a final word, intention, or symbol to carry forward, marking the transition from this temenos back into the world.

 

Learning Objectives:

(12 CECs)

By the end of this course, participants will be able to:

• Describe why creative feminine wisdom matters now and the collective cultural shift that is providing the impetus for the reemergence of the archetypal feminine in the marketplace and culture space.

• Apply a knowledge of archetypes of the feminine to a personal assessment of ways of being that synthesize skills and expertise developed by training and experience with    relational intelligence, empathy, collaboration, and community, cyclical rhythms, and intuitive wisdom as core tools for leadership and creativity in all areas of work and expression.

• Describe how patriarchal structures have systematically devalued relational, emotional, creative, and soul-centered ways of being and the resulting disconnection from self, others, and the natural world.

• List and apply foundational depth psychological concepts to begin reclaiming and empowering the feminine principle within themselves, their professional lives, and their              organizations and communities.

• Demonstrate differentiation between archetypes as fixed roles and archetypes as dynamic psychic structures within depth psychological theory.

• Apply an archetypal framework to examine how feminine consciousness can be expressed across diverse vocational contexts.

• Assess embodied feminine authority from hierarchical models of power by identifying key psychological, relational, and archetypal features of each.

• Apply a feminine authority framework to assess how clarity, receptivity, boundary, and voice shape leadership within one’s vocational context.

• Assess a depth-psychological approach to vocation, developing a richer, more authentic understanding that extends beyond conventional career definitions to encompass their unique contributions to culture and community.

• Apply depth-psychological tools, particularly those rooted in imagination, to uncover, envision, and bring their vocational calling and authentic Self into the world.

• Explain different forms of feminine wisdom and intelligence, develop a practice and skills that strengthen connection to them, to create a balance between different and complementary ways of knowing, being, and relating, with the goal of true wholeness coming from honoring the full spectrum.

• Describe how creative feminine wisdom can be consciously and intentionally integrated into a career and vocational path that will influence culture, including education, therapy, leadership, the arts, social change, entrepreneurship, and public life given one’s specific gifts, talents, and life purpose.

• Analyze how patriarchal models of success shape women’s vocational identity, self-worth, and definitions of fulfillment.

• Apply a feminine satisfaction framework to evaluate a vocational threshold, transition, or life decision according to one’s own wishes, needs, values, and embodied knowing.

• Write a personal vocational myth that integrates insights from across the program into a coherent vision for one’s culture-shaping work.

• Analyze internal patterns that undermine one’s vocational plans and apply depth-psychological tools to address them, while clarifying next steps to bring their work into the world.

 

Career Competencies:

1. Integrating Feminine Intelligence into Leadership

Apply relational intelligence, empathy, intuitive wisdom, and holistic thinking as core leadership and creative competencies across diverse professional contexts.

2. Embodying Authentic Authority

Cultivate feminine authority grounded in clarity, receptivity, and inner sovereignty to lead with voice, visibility, and boundary-setting that transforms professional environments.

3. Applying Depth Psychology to Vocational Development

Use archetypal psychology and depth-oriented inquiry to identify calling, navigate career transitions, and align professional path with soul-centered purpose.

4. Reframing Work as Culture-Shaping Practice

View career as meaningful participation in world-making by bringing creative, regenerative, and community-focused values into professional spheres.

5. Designing Satisfaction-Based Career Models

Critically analyze conventional success metrics and create sustainable career pathways aligned with feminine values, embodied knowing, and holistic well-being.

 

SCHEDULE FOR LIVE ONLINE LEARNING SESSIONS 

Week 1: Zoom Session – October 1, 2026 – 12:00 – 2pm PT – (first 30 minutes: All faculty welcome panel), Victoria Stevens – module instructor

Week 2: Zoom Session – October 8, 2026 – 12:00 – 1:30pm PT – Jennifer Degnan Smith

Week 3: Zoom Session – October 15, 2026 – 12:00 – 1:30pm PT – Alanna Kaivalya

Week 4: Zoom Session – October 22, 2026 – 12:00 – 1:30pm PT – Alanna Kaivalya

Week 5: Zoom Session – October 29, 2026 – 12:00 – 1:30pm PT – Jennifer Degnan Smith

Week 6: Zoom Session – November 5, 2026 – 12:00 – 1:30pm PT- Victoria Stevens

Week 7: Zoom Session – November 12, 2026 – 12:00 – 1:30pm PT- Alanna Kaivalya

Week 8: Zoom Session – November 19, 2026 – 12:00 – 2:00pm PT

Jennifer Degnan Smith- module instructor

(last 30 minutes: All faculty closing ritual)

 

 

Required & Recommended Readings:

Week 1: Victoria Stevens

Required Readings:

Nogueira, A. T. (2026). When the Goddesses Were a Woman: The Restoration of the Symbolic Wholeness of the Feminine. AELLA Institute

Lagana, L. (2009). The Re-emergence of the Great Mother Goddess, International Journal of Arts and Sciences 3(3): 67 – 76 (2009) CD-ROM. ISSN: 1944-6934

Vermeesch, P. (2021). Toni Wolff’s Structural Forms of the Feminine Psyche,  Jungian Psychology Space – cgjung.net

 

Recommended Reading:

Wolff, T. (1951). Structural forms of the feminine psyche: A sketch. Der Psychologe Heft 7/8 Band III.

Woodman, M., Dickson, E. (1997). Dancing in the Flames: The Dark Goddess in the Transformation of Consciousness. Shambhala

 

Week 2: Jennifer Degnan Smith

Required Readings:

Degnan Smith, J. (2024). A terrapsychological engagement of the Elusive Eleusis. In C. Chalquist & G. Barnwell (Eds.), Terrapsychology: Further inquiry into self, place and planet (pp. 11-21). Routledge.

Degnan Smith, J. (2019). The Shape of Water: An Ecopsychological Fairy Tale. Ecopsychology, 11(1), 43-48. https://journals.sagepub.com/doi/10.1089/eco.2018.0064

Lambert, A., & Ferns, G. (2024). Into the depths of the feminine: A Jungian perspective on postfeminist working life. Human Relations, 77(10), 1534-1562. https://journals.sagepub.com/doi/epub/10.1177/00187267231199650

Recommended Readings:

Brinton Perera, S. (1981). Descent to the goddess: A way of initiation for women. Inner City Books.

Degnan Smith, J. (2025). A Jungian and mythological view of economics. Routledge.

Murdock, M. (1990). The heroine’s journey: Women’s quest for wholeness. Shambhala.

Pinkola Estés, C. (1992). Women who run with the wolves: Myths and stories of the wild woman archetype. Ballantine Books.

Rowland, S. (2002). Jung: A feminist revision. Polity.

Woodman, M. (1982). Addicted to perfection: The still unravished bride. Inner City Books.

Woodman, M. (1992). Leaving my father’s house: A journey to conscious femininity. Shambhala.

Woodman, M. & Dickson, E. (1996). Dancing in the flames: The dark goddess in the transformation of consciousness. Shambhala.

Young-Eisendrath, P. & Wiedemann, F. (1987). Female authority: Empowering women through psychotherapy. The Guildford Press.

 

Week 3: Alanna Kaivalya

Required Reading:

Kaivalya, A. (2024). “Making Meaning on Our Own Terms.” In The Way of the Satisfied Woman: Reclaiming Feminine Power (pp. 65–98). Novato, CA: New World Library.

Recommended Reading for modules 3, 4, & 7:

Kaivalya, A. (2024). The Way of the Satisfied Woman: Reclaiming Feminine Power. Novato, CA: New World Library.

 

Week 4: Alanna Kaivalya

Required Reading:

Kaivalya, A. (2024). “Women Are Not the Bottomless Well.” In The Way of the Satisfied Woman: Reclaiming Feminine Power (pp. 155–180). Novato, CA: New World Library.

 

Week 5: Jennifer Degnan Smith

Required Readings:

Cremen, S. (2019). Vocation as psyche’s call: A depth psychological perspective on the emergence of calling through symptoms at midlife. International Journal for Educational and Vocational Guidance, 19(1). https://doi.org/10.1007/s10775-018-9367-4. https://www.academia.edu/42045751/Vocation_as_psyches_call_A_depth_psychological_perspective_on_the_emergence_of_calling_through_symptoms_at_midlife

Doherty, C. (2017). The imagination: A path to personal and planetary individuation. Journal of Jungian Scholarly Studies, 12(1). pp. 1-20. https://jungianjournal.ca/index.php/jjss/article/view/16/14

London, S., Safransky, S. & Zeiger, G. (July 2012). Conversations with a remarkable man. The Sun. https://www.thesunmagazine.org/articles/23523-conversations-with-a-remarkable-man.

Recommended Readings:

Cremen, S. (2020). From career to calling: A depth psychology guide to soul-making work in darkening times. Routledge.

Hillman, J. (1996). The soul’s code: In search of character and calling. Warner Books.

Meade, M. (2012). Fate and destiny: The two agreements of the soul. Greenfire Press.

Moore, T. (2009). A life at work: The joy of discovering what you were born to do. Harmony.

Palmer, P. (2000). Let your life speak: Listening for the voice of vocation. Jossey-Bass.

Whyte, D. (2009). The three marriages: Reimagining work, self, and relationship. Riverhead Books.

Week 6: Victoria Stevens

Required Readings:

Barbour, K. (2004). Embodied ways of knowing. Waikato Journal of Education: 10

Montuori, A, Donnely, G. (2017). Transformative leadership. Springer International Publishing, in Neal, J. (ed.) Handbook of Personal and Organizational Transformation.

Rozuel, C. (2014). Calling to the anima mundi: Restoring soul to organizations. Journal of Management, Spirituality, and Religion, 11(2), pp. 123 – 142.

Young, G. (2018). Women, naturally better leaders for the 21^st century. Routledge,     Transpersonal Leadership Series, White Paper 2.

Recommended Readings:

McGilchrist, I. (2019). The Master and His Emissary: The Divided Brain and the Making of the Western World. Yale University Press

Trevenna, S. (2024). The Power of the Divine Feminine in Business: A Blueprint for Evolved Leadership & a New Paradigm. Conscious Research Institute Inc.

 

 

Week 7: Alanna Kaivalya

Required Reading:

Kaivalya, A. (2024). “Redefining Success as Satisfaction.” In The Way of the Satisfied Woman: Reclaiming Feminine Power (pp. 181–200). Novato, CA: New World Library.

 

Week 8: Jennifer Degnan Smith

Required Readings:

Danylova, T.V. (2021). Goddess worship and new spirituality in the postmodern world: A brief overview. Anthropological Measurements of Philosophical Research (19). https://ampr.ust.edu.ua/article/view/235981/234355

 

Wyatt, S. (2014). So you want to be a change agent. Journal of Jungian Scholarly Studies, 9(4). https://jungianjournal.ca/index.php/jjss/article/view/45/38